An attempt to brand-read real and virtual episodes around blending insights, experiences and experiments gained on the sidelines of a decade long expedition@ branding.
Branding is a science that perks up the rare art, business. Began with marketing communication a decade back and then supported by an expert team, I could build or rebuild more than two hundred brands in and out of India. 'Success breeds success' leads my way as well.
Business communication is all about words that move and ultimately sell well. In line with the strategies developed, communication plans are drafted with a set goal ahead and then supplemented with Design, Events, Initiatives et al and the harmonious movement of everything is ensured.
You know well what is going to happen in the GCC next five years.
You know well which vertical deserves more investment and attention.
You know well which 'smart' employee is trying to fool you at times.
But you are at times a bit confused about your business card.
You are sure it's not an issue of font, layout or colour.
Compared with your abilities, these are not 'problems' at all.
But you can't find a 'solution'. Horst Rittel defines these as 'Wicked Problems' and the solution lies in design thinking.
Design was once largely about making products more attractive. Today, it’s a way of thinking: a creative process that spans entire organizations. Behind most success stories in business, you can find the traces of design thinking and the creative brain of a design thinker. Good design is good business.
For a decade, I am with business groups providing solutions scientific and creative. Products, Services, Stakeholders, Markets, Competitors have always been all different. In depth interventions led to surprisingly positive results of designed growth.
The world is full of faces and you will be noted only if you are properly visible. Proper visibility is the prime factor that defines success as a professional or businessman. In a largely human-centric business ambience, enhancing Human Visibility Quotient is the need of the hour.Humangraph helps the world Know about you and your business By enhancing your Visibility Quotient