Began with coining captions long back and then supported by an expert team, I have worked with more than hundred brands in and out of India sharing concepts in Branding, Identity Design, Virtual Identity, Promotion et al. 'Success breeds success' leads my way as well.
It has been a move from words that sound well to words that move and ultimately sell well. In line with the strategies developed, I do draft a communication plan with a set goal ahead and then supplement it with Literature, Design, Events, Initiatives et al and oversee everything moves in harmony.
You know well what is going to happen in the GCC next five years.
You know well which vertical deserves more investment and attention.
You know well which 'smart' employee is trying to fool you at times.
But you are at times a bit confused about your business card. You feel it every time you give it to someone. You are sure it's not an issue of font, layout or colour.
From one venture, your business has grown into many. You are happy and proud but not sure how your group is to be known hereafter.
Compared with your abilities, these are not 'problems' at all. But you can't find a 'solution'. Horst Rittel defines these as 'Wicked Problems' and the solution lies in design thinking.
Design was once largely about making products more attractive. Today, it’s a way of thinking: a creative process that spans entire organizations. Behind most success stories in business, you can find the traces of design thinking and the creative brain of a design thinker. Good design is good business.
For a decade, I am with business groups providing solutions scientific and creative. Products, Services, Stakeholders, Markets, Competitors have always been all different. In depth interventions led to surprisingly positive and results of designed growth.
The world is full of faces and you will be noted only if you are properly visible. Proper visibility is the prime factor that defines success as a professional or businessman. In a largely human-centric business ambience, enhancing Human Visibility Quotient is the need of the hour.Humangraph helps the world Know about you and your business By enhancing your Visibility Quotient