Hello
Namaskaram
Welcome to my website.
Who are you?
I can hear you asking.
Who am I?
I think, therefore I am.
And thinking is what I do best, for brands.
Over two decades, I've worked with 300+ brands.
Today, I choose to work closely with a few leaders, as their thought partner.
I think with you.
Using the tools of business design, I think alongside you:
where your business is going, what your brand should stand for, how it should work.
I'll tell you when I agree.
More importantly, I'll tell you when I don't.
I think in brands.
Identity, positioning and communication that give your brand clarity and momentum.
Campaigns that reach the right audience with the right impact.
Yes…I was behind certain campaigns you still remember.
I think ahead.
With a trusted circle of digital specialists,
I help businesses become lighter, faster and future-ready.
I think out loud.
When a brand fascinates me, I talk about it.
It keeps me learning, and keeps me honest.
What difference?
Strategy is all I charge for.
No mark-ups, no business on the side.
My advice has just one agenda: yours.
Fundamentals, not fireworks.
No magic shortcuts, no noise.
Clarity, systems and long-term value: the things that still work five years later.
Thinking that gets built.
With a trusted circle of digital specialists, strategy and technology move together.
The thinking doesn't stop at a presentation.
Still in it for love.
It began as something I loved.
Two decades and 300+ brands later, it still is.
Beyond branding
Before brands, there were words.
I have always loved words, and they have taken me places.
A passion for theatre grew into a PhD on British women playwrights.
A love of the classroom kept me teaching English for two decades, and led me to serve as Chairman of a Board of Studies at the University of Calicut and as a Member of the Syndicate at Sree Narayana Open University.
Curiosity about how messages travel also drew me to journalism.
Moving between Malayalam and English, I translated five books, was shortlisted
by the British Council, and worked on projects with the University of Sheffield,
the City University of New York and the Sangeet Natak Akademi.
The same love makes me speak up: on social media, in news debates,
and in my brand talks, whenever a brand fascinates me.
Even now a seemingly simple task like shaping a strategic thought,
or coining a brand name still inspires me because,
for me branding has never been just about brands,
it is about words, ideas, people and the stories that connect them.
If that's the kind of thinking your business needs, let's meet.
When to contact?
Anytime.
But our conversation will be most valuable when…
You're ready to take off
- You're building a brand from the ground up.
- Your business is entering its next stage.
- You want to scale or diversify without losing focus.
- A new generation is taking the business forward.
- You want to bring AI into how your business works.
You've hit a ceiling
- Your product is strong, but people don't see it yet.
- Sales are coming in, but the brand isn't gaining value.
- Competitors are catching up, and you're pulled into price wars.
- Operations are growing faster than your systems.
- You're spending on ads, but the returns don't match.
How to associate?
First, let's see if we're a good match.
If my way of thinking makes sense for your needs,
we can work together in one of three ways,
depending on what you need and the scale of work.
One-time
A focused assignment with a clear outcome,
such as building or rebuilding your brand.
Retainer
An ongoing association over a year or two.
I stay close to your business and think alongside you as it grows.
Growth partnership
For businesses with a long road ahead.
I'm ready to invest my effort alongside yours,
sharing both the risks and the results.
Why this umbrella?
Ah, you noticed.
Everyone does.
That's exactly why it's still here.
I do unfold and hold it downside up
and that makes an umbrella of difference.
How to contact?
I am here…just an umbrella away.